Designing trust into complex systems

I'm Hadi, a Senior Product Designer focused on complex, regulated systems: healthcare, government, and enterprise AI. Over the past 8 years I've designed platforms used by more than 100,000 people, partnering closely with engineers and policy teams to make dense, high-stakes work feel manageable. Lately that's meant designing where AI meets trust, building tools that move faster without asking users to take them on faith.


At a glance

0-to-1 Systems · Enterprise Scale · AI Fluency

Cartoon character with black spiky hair, sunglasses with blue lenses, a brown beard, and a necklace with orange beads.

Illustration by me!

Selected Work

Comparison of collapsed and expanded views of a component interface showing different levels of detail.

United Airlines Ballast Management

Dashboard of a ballasts management system showing station statuses, a map of the United States with color-coded markers indicating ballast levels at various stations, and a list of personnel with their contact details.

Screenshot of the Intel Assistant Builder interface with options for creating a chatbot, showing configuration settings for an assistant named 'Recipe Bot'. The interface includes model and temperature settings, a system prompt box, and buttons for applying templates and saving the assistant.

Screenshot of United Healthcare webpage showing health insurance plan recommendations, with options to select deductible amounts and compare plans.

DHCS County Portal & AI Review Insights

Built an AI tool that cut application review time from 15 hours to 8, for a program serving 150,000+ Californians.

Human-in-the-Loop AI · Systems Design · Compliance-Aware UX

United Airlines was losing 5 to 10 ballasts a day. The redesign cut manual entry errors by 40%.

Persona-Led Research · Systems Design · Data Visualization

Intel iGPT Trainer & Marketplace

Gave every team at Intel a way to train an AI on their expertise and share it company-wide, no ML background required.

AI Product Design · Technical Simplification · Knowledge Systems

United Healthcare Product Page Modernization

Modernized 100+ interfaces to WCAG accessibility standards and cut engineering implementation time by 40%.

Accessibility Engineering · Design Systems · Conversational UX

A man in a purple shirt and gray pants sitting in a wheelchair next to a lying piglet with a purple halter. They are outdoors near a wooden fence.

Beyond the work

When I’m not designing, I am doing something else creative. Whether its photography, sketching, or anything arts and crafts related. I love making things and telling stories.