United Healthcare Product Page Updates
Project details
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United Healthcare wanted a new modern look for their product pages. Users were struggling to complete the insurance application process due to the pages lacking common features found on competitor sites.
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I was brought into the project to help the United Airlines team design new components, new product pages, and new user flows. I was responsible for cross team collaboration and engineering sign off on designs to make sure they met accessibility, feasibility, and practicality standards.
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I led the UX design efforts for United Healthcare’s internal platform, building a comprehensive design system that cut design-to-development time from five days to three. I modernized over 100 interfaces with WCAG-compliant patterns, making the platform more accessible and intuitive for all users. I also improved key features based on user research, which directly boosted engagement and streamlined workflows for both members and internal teams.
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Members could sign up faster and with far less confusion—enrollment times dropped by nearly a third.
Fewer mistakes meant applications were processed sooner, so people could start using their benefits without unnecessary delays.
Creating a simple but refreshed look for the United Healthcare brand was a great challenge. They wanted to have new features but not deviate from their current brand identity, requiring numerous iterations across the product design process.
Along with a desktop refresh, mobile design was on the forefront of importance. Users would need to be able to shop for their insurance on their mobile devices with the updated look and feel of the desktop versions.
A huge part of this refresh effort was creating new components, documenting how they behaved, and presenting the new iterations to engineers and stakeholders.
One of the examples of a new component the United Healthcare team requested.
Along with the new components, I was able to propose new features for the United Healthcare product pages, like a filtering method to narrow down plan options for users.
With new product pages came new workflow designs. This is an example of a workflow I presented to stakeholders to iterate how the new user flow would play out, and what was required from engineering on the site mapping side of things.
New components were the bread and butter of this project. United Healthcare wanted to see innovative versions of what they had in the portal already as well as brand new ideas.
A huge portion of this project was translating the mobile and desktop versions of the same component to be similar in function, but matching the form of their device.
An example of translating the design from mobile to desktop.
Building out the drawer functionality was especially challenging. There were certain engineering requirements we could not work around, so it was up to me to create a version that would be simple and easy to implement.
An example of the iterative component design I participated in. These components would be the foundation the designs were built and scaled on.
A chat window functionality users had requested from United Healthcare. Something that would be simple to hide, but easy to access.
An example of a new refreshed product application page.
When users were able to narrow down their healthcare choices, they were happy at the ease of use the new process allowed for.
Some product pages required extra information on display, and with a strong foundation, creating these new iterations was simple.
A process of review, design, and testing lead to numerous conversations with stakeholders as to what was practical and good design practices.