Wellcloud.AI Health Startup Product Identity

Project details

  • Wellcloud.AI came into the market with an idea in mind, to create a system that makes it easy for patients to understand their medical documentation. The idea was to leverage AI to simplify the language and information presented in medical documentation.

  • I joined the Wellcloud team to establish a brand identity. The idea was there, but they needed someone to come in and build out the design system and what the brand would look like.

  • I helped establish the product’s identity from the ground up, designing 150+ assets—including branding, iconography, and interactive components—for a scalable healthcare design system. I built 30+ end-to-end user flows and high-fidelity application pages, working closely with developers and product managers to ensure the experience was accessible, intuitive, and consistent. I also facilitated design workshops that shaped the product’s core workflows and guided how stakeholders approached accessibility and usability.

  • I was able to establish a design system and brand identity for the Wellcloud team using my product design and graphic design skills.